Gaining A Master's Degree: How to invest in your own future by Allen Brown

Author:Allen Brown [Brown, Allen]
Language: eng
Format: epub
Publisher: Little, Brown Book Group
Published: 2014-02-21T00:00:00+00:00

LOOKING AT COURSE FORMATS

A typical MBA programme will have a modular structure and each module will be given over the duration of one term. Several modules will be given each term. Although the nature of MBA programmes will vary from university to university, typically you should expect to find a variety of modules covering the current thinking in business management and administration.

Accounting

This will include financial and management accounting. Financial accounting deals with balance sheets, profit and loss, cash flow, accrual accounting, stock value (its depreciation), fixed assets, business transactions, preparing final accounts, auditing and interpreting financial statements. Management accounting deals mainly with budgeting and costing, including product costing, overhead assessment, marginal and absorption costing techniques and incremental cost analysis. There should also be discussion on divisional performance as profit centres and return on investment and residual income.

Marketing

Dealing with the planning, implementation and control of marketing strategies, this module will probably include the means of developing long-term relationships with customers through a culture of trust. The significance of marketing concepts must be appreciated and emphasis will probably be placed on the importance of product and/or service quality, effect of price variations, promotional activity and the geography of service/product distribution. As part of any organisation, consideration will be given to the financing of marketing strategies and techniques for measuring their effectiveness.

Strategic management

This type of module is intended to impart to managers analytical skills to enable them to review complex organisational problems with the objective of predicting the outcomes of their strategies. Material in the module will dwell on the nature of strategic competitive advantages and how they are analysed in the context of a company’s development. You should also find discussions on value chains and systems, stake-holders and generic strategies. These will be considered within the context of industrial structures and their inherent culture. Having looked at the techniques for devising strategies you should be taught the various means for effective implementation. By using sensitivity analysis you should be able to predict best and worst case scenarios for small-scale and large-scale businesses of introducing new management strategies.

Financial management

This module will deal with the allocation, funding and management of resources in an organisation. It considers stock management and financial forecasting in the short term and long term, the identification of incremental effects of investment and methods of determining profitability and discounted cash flow. This should include risk and uncertainty and its practical consideration. Long-term financial management looks at debt and equity capital and reviews methods of making equity issues and divident policies. Capital costs and the gains of mergers and acquisitions should also be analysed.

Business economics

This module will probably be divided into micro and macroeconomics, the former dealing with consumer behaviour affecting demand, costs and production decisions. Also considered should be an analysis of the determination of pricing policy, the influence of the distribution of income and how markets fail due to social effects and external political events. Macroeconomics will deal with the role of government in the management of the economy and its effect on national income.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.